Your newsletter isn’t growing because no one knows it exists

You don’t have a content problem.
You don’t have a consistency problem.

You have a discovery problem.

Your newsletter could be sharp, helpful, even life-changing — but none of that matters if nobody ever sees it.

And most creators? They treat growth like magic.
Tweet into the void.
Pray for virality.
Hope someone important shares it.

But hope isn’t a strategy.
Distribution is.

Right now, the best place for that? LinkedIn.

Not the old-school job board you remember.
Not just résumés anymore.

This is the last social platform where organic reach is still alive and kicking.

• Engagement is up 99% year over year

• Clicks are up 122%

• Posts with links? They still perform

And most newsletter operators aren’t even trying.

Ok, but why LinkedIn works?

1. The algorithm rewards value and consistency, not just virality

2. Your posts live longer — days, not hours

3. Readers on LinkedIn actually click

4. Most importantly: they opt in when they trust your voice

If your newsletter lives at the intersection of business, self-improvement, AI, tech, writing, or solopreneurship, then this is your goldmine.

But let’s be real, LinkedIn isn’t for everyone.

If your newsletter is about:

• Gentle parenting

• Cozy slow living

• Art

• Relationship advice

…your dream readers aren’t hanging out on LinkedIn.
They’re on Instagram.
Or TikTok.
Or even Pinterest.

That’s where they scroll.
That’s where they share.
That’s where you belong.

Here’s the rule:
Go where your audience is, not where the loudest creators are.

Build in the spaces your readers already trust.
Then use those spaces to earn permission to show up in their inbox.

The growth playbook (pick your platform):

1. Share genuinely useful, bite-sized value

2. Speak like a human - not a marketer

3. Post 3-4x a week with intention

4. End each post with:
   👉 “I go deeper in the newsletter — [link]”

5. Watch your subs trickle in… then flood

Let’s be clear:
LinkedIn doesn’t replace your email list.
Instagram doesn’t either.

Your newsletter is home.
Everything else is just the invite.

🛠️ Want Help Building That Funnel?

GoLetter helps creators:

• Set up high-performing email funnels

• Grow across LinkedIn, X, and paid ads

• Pitch and land newsletter sponsors

👉 Work with us or just reply to this email.

See you next send,
— Mo from GoLetter