You don’t have a content problem.
You don’t have an audience size problem.
You have a monetization timing problem.

Most creators try to make revenue inside the email.
We make it differently.

How?

Add a 20-second step after “Subscribe.” Ask 2 smart questions, show one perfectly matched offer, collect brand-named consent, and deliver that hand-raise as a qualified lead (or booked consult) to a partner. Get paid per outcome (CPL/CPL-Booked). Use that cash to fund growth now.

Doesn’t make sense? let’s break it down.

1) What the flow looks like (end to end)

Subscribe → 20-sec micro-form → single offer screen → route lead → welcome email.

• Subscribe page: one promise, one button. (“One useful email a week. No fluff.”)

• Micro-form (2–3 Qs): routes the person to the right offer.

• Offer screen (one partner only): short pitch + CTA + brand-named consent.

• Routing: send the lead to the partner instantly; log everything your side.

• Welcome email: deliver your promise + remind them what they opted into.

2) The exact 2–3 questions (copy/paste)

Pick your niche below and steal the set.

Newsletter for homeowners:

1. What do you need help with right now?
   ▢ Power washing ▢ Pest control ▢ Lawn care ▢ Home valuation

2. ZIP code: ______

3. Timing: ▢ This week ▢ 2–4 weeks ▢ Just browsing

Parenting Newsletter:

1. Baby’s age (or due date): ▢ Pregnant ▢ 0–3m ▢ 4–6m ▢ 7–12m

2. Help right now: ▢ Sleep ▢ Lactation ▢ Daycare ▢ Classes (swim/music) ▢ Photos

3. ZIP code: ______

3) The offer screen (70–110 words, one CTA)

Keep it human. Consent sits right under the button.

4) Routing (no-code setup)

• Form: Youform or Tally (branching logic).

• Automation: Zapier/Make:

  • Trigger: New form submission.

  • Actions:

    1. Create row in Airtable/Sheet (lead_id, email, name, zip, need, timing, partner_id, consent_text, timestamp, IP, sms_opt_in, utm).

    2. Send to partner: email or webhook → HubSpot/Pipedrive/Calendly.

    3. Tag subscriber in ESP (segment by need).

5) Pricing (start ranges)

• Local services: $18–$40 per qualified lead

• New-parent services: $15–$55 CPL

• Licensed pros (dental/ortho/therapy): $25–$60 CPL

• SMB B2B (funding/bookkeeping): $80–$250 per booked call (or $25–$60/qualified form fill)

Tune after the first 50–100 leads based on close-rate/LTV.

6) The 60-second math check (keep yourself honest)

For 100 new subscribers at $1.20 CAC = $120 cost.
If 40 opt in → your internal cost/lead = $120 / 40 = $3.00.
Sell those at $22 CPL → $880 revenue → $760 gross margin to reinvest.
Even at 25% opt-in and $18 CPL: 25 × $18 = $450 on $120 cost.

7) What not to do (avoids 80% of headaches)

• Don’t show an “offer wall.” One offer wins; walls confuse.

• Don’t use generic consent (“partners may contact you”). Name the brand.

• Don’t pass sensitive data; only what the partner needs (email, ZIP, need, timing).

• Don’t wait to route. Send in real time (speed-to-lead matters).

• Don’t promise outcomes you can’t measure; pick CPL or CPL-Booked, not vibes.

8) 72-hour launch checklist

Day 1: Build the micro-form + 3 offer screens (local, parent, pro).
Day 2: Wire Zapier → Airtable + partner inbox; test payloads; create segments in ESP.
Day 3: Send 30 pilot emails (10 per category). Turn on light acquisition to the subscribe page. Ship your first weekly report.

That’s it. You don’t need a giant audience. You need a clean 20-second bridge between subscribe and specific help—and a price per outcome that both sides can live with.

Most important thing is to find that potential partner and the rest is golden.

Why this works

• Peak intent window: People are most decisive right after subscribing.

• One choice > many: A single, relevant offer converts; walls of logos don’t.

• Consent-first trust: Name the partner. Store proof. Route fast.

🛠️ Want help?
Reply “FLOW” and I’ll send: the exact Youform/Tally setup, consent text, Zapier routes, and a pilot IO you can copy.

See you next send,
— Mo from GoLetter